Turning failure into success

 What if, starting today, the word 'no' didn't stop you
anymore? What if every time you heard the word no, you
became stronger, more powerful, and more resilient? What if the greatest success strategy in the world
was not to go for yes, but to go for no? Well, it is. The word 'no' doesn't have to debilitate you. In fact,
it can empower you to achieve a whole new level of
greatness you never dreamed possible. You might
think this is just a sales strategy. It is a sales
strategy. But it's a life philosophy too. Whether we define ourselves as salespeople or not,
we are all engaged in the sales process. We all
must overcome fears of failure and rejection to be
successful and achieve what we want. Here are my top five secrets to help you turn failure
into success immediately! 1) Change your mental model of "success" and
"failure". Most people operate with the following mental
model: SUCCESS ⇔ YOU ⇔ FAILURE They see themselves in the middle, with success
on one end and failure on the other. They do
everything they can to move toward success and
away from failure. But, what if you reconfigured that
model? YOU ⇒ FAILURE ⇒ SUCCESS Instead of viewing failure as something to be
avoided, turn it into a "stepping-stone" on the path
to success and gratification. In other words:
Success is the destination. Failure is how you get
there. To achieve significant success in today's world,
failure is not just a possibility. It's a requirement. We
must see success and failure for what they truly
are. They're not opposites, but instead opposite
sides of the same coin. 2) Intentionally increase your failure rate. If it's true that the more we fail, the more we
succeed (and it is), then your immediate goal should
be to intentionally increase your failure rate! With
this thought in mind, you're succeeding even when
you fail. Yes, this is a counter-intuitive, reverse
thinking philosophy. But trust me, it works! Intentionally increasing failure is the basis for the
"Go for No" concept. "Go for No" means the more
people tell you "no," the closer you will get to
ultimate success. In other words, the more people
telling you "no" now, the more people will say "yes"
in the long term. If they actually counted the number of times they hear "no" during a typical day or week,
most people would be shocked to see how low the
number actually is. Go ahead and try it! 3) Set "No" goals. Everyone sets success goals. But how about
setting goals for the number of times we fail? For
example, rather than a salesperson setting the goal
of having two prospects say "yes" to them, they set
the goal of being rejected (hearing "no") 10 times.
Imagine the first two prospects they called on said, "Yes!" Rather than being done (having hit their "yes"
goal), they'd actually be behind because they still
have 10 "no's" to go! The other exciting aspect of this strategy is how it
keeps people "in the game" when they're "red hot."
If all you have is yes goals and then you slow down
(or quit) when you're successful, the hot streak
ends. But if you keep going when the yeses of life
are falling at your feet, the sky is the limit! 4) Celebrate your failures, not just your
successes. It's natural to be excited about our successes. Yes,
you want to celebrate them. Yes, you want to give
yourself a reward or even throw a party. But, if the key to success is to increase our failures,
then it only makes sense to celebrate our set backs
as well. Yes, you heard right: if someone turns you
down, celebrate it! When is the last time you rewarded yourself for
failing? Probably never! Instead of mentally
punishing yourself for not succeeding, buy yourself
an ice cream cone and say, "I'm one step closer to
success!" Stop letting failure have the negative hold
it has on your thoughts and emotions. 5) See courage as a "muscle". If failure is a vehicle that can take you to success,
then courage is the fuel! Courage is a muscle. And,
like any muscle, you must develop and strengthen it
with lots of exercise. As the saying goes: Use it, or lose it. It's no
different with courage. Use and develop your
"courage muscle" by looking fear in the eye and
taking action anyway. Each time you take action,
the courage muscle gets stronger. When you don't, it atrophies. And before you know it
your courage is gone. But it doesn't have to be this
way. All the courage you could ever want or need to
achieve every goal you have is already in you, just
waiting for you to take action. So, change your mental models, intentionally
increase your failure rate, set "no" goals, celebrate
your failures and see courage as a muscle, and
you'll significantly increase your success rate in six
months guaranteed. Remember, this strategy is not
just a sales strategy. It is not just for businesses. It's for every aspect of your personal and
professional lives.